TOP 10 Most Expensive Shampoo | Precious Ingredients 2 Grow Your Hair

#5 Oribe – $116

When you say Oribe, you actually say Hollywood, Yes! The $116 was the favourite one of celebrities for a while. There is no doubt that it is a luxury brand and provides high-quality cosmetics.

Oribe hair care uses the finest ingredients for its products. The founder of this world brand has a 30-year history with hairdressing, so I personally trust his magic in mixing the extracts. This brand can make custom shampoo based on your hair problems, or even based on your preferences in terms of fragrance or texture, isn’t that cool?

Oribe is a mixture of Lychee, Watermelon, and many other flower pure extracts. This firm claims that their shampoo will fully protect your hair against UV radiations. Click on the picture below to get your hands on this bad boy !

Find the shampoo directly Here from Amazon, or get it from their Oribe official website !

#4 Frederick Fekkai – [$100 to $150]

As you expected, the name of the shampoo comes from the name of the producer. This brand is founded by Frédéric Fekkai, a well-known French entrepreneur in the beauty industry. Find here the official website of the brand and all of their products available.

This shampoo is not so popular as others do, but its price is very high based on its ingredients. Use it for a radiant daily hair.

#3 Russian Amber Imperial Shampoo – [$160]

Description: Rich & Luxurious. It is considered the best shampoo for your hair, according to Vogue Magazine. It preserves your color, improves shine and rejuvenates lifeless locks. This shampoo will conquer with all hair types bringing volume and softness. This is reviewed all over the Internet as one of the best shampoo.

The main ingredients of the Amber Imperial Shampoo are grape seed, chamomile, rose water, rosemary, burdock, sage and nettle, along with some essential herbal extracts. Your hair will be revitalized and its texture will become much softer and healthier.

Bring this imperial shampoo in your bathroom and treat yourself as a royalty, you deserve it !

You can also buy it from Amazon, or from the Australian website, StrawberryNet.com.

#2 Kevis 8 – [$219]

The Kevis 8 cosmetics are sold to the customers in customized kits which include both shampoo and conditioner. It is one of the most expensive shampoo brands all over the world.

Kevin is very popular among celebrities and hair stylists. It’s safe by its pure and natural ingredients, stimulating blood flow to the scalp and nourishing your hair follicles. It will bring vitamins to your hair, as well as proteins and nutrients. It can be used for both men and women due to its unisex fragrance.

There are many reasons why even young people are experiencing baldness so that’s why Kevis came out with this solution, which is supposed to treat hair loss. The process starts by rejuvenating hair follicles and then nourishing them in order to grow strong and healthy again.

If you are dealing with some hair loss problems, try this shampoo and let us know the results. Check this video to see how it’s working. If you decide to buy it, hit these links: Amazon and Alibaba.

#1 Ten Voss Shampoo – The most expensive shampoo on market – [$300]

All right ladies, here is the most expensive shampoo ever. Imagine you will pay this huge price for only 20 Oz (about 568 ml) of the product and you cannot have the shampoo without the hair conditioner. They both came in packs.

Women discuss fashion and trends whenever they have a minute and as you see in the picture below, the bottle of this shampoo is very stylish, it rather looks like a cool bottle of water than a cosmetic product, really. Its main ingredient is Voss water, which does the magic in your hair.

Find this shampoo on Amazon.

Cool dry shampoos you might want to try as well:

Klorane Dry Shampoo with Oat Milk
Living Proof Perfect Hair Day Dry Shampoo
amika Perk Up Dry Shampoo
Moroccanoil Dry Shampoo Dark Tones
Psssst! Instant Dry Shampoo Spray
R+Co Skyline Dry Shampoo Powder
VERB Light Hair Dry Shampoo Spray

Batiste Dry Shampoo
Oribe Gold Lust Dry Shampoo
Ouai Dry Shampoo Foam
Dove Beauty Refresh + Care Dry Shampoo Volume & Fullness

The One by Frederic Fekkai One More Day Dry Shampoo
IGK Direct Flight Multi-Tasking Dry Shampoo
Elizabeth and James Nirvana Bourbon Dry Shampoo
Miriam Quevedo Platinum & Diamonds Scalp Soothing Dry Shampoo
Bumble and Bumble Pret A Powder Shampoo
DpHue Apple Cider Vinegar Dry Shampoo

Most of them you can find at Sephora, Amazon, Target, Wallmart, Urban Outfitters or Ulta Beauty

Now at the end we are going to do a quick benchmarking between the following 4 most important brands, which we covered:

https://www.bulgari.com – 32,1k
https://www.kerastase-usa.com 144k
https://www.oribe.com – 200,8k
https://www.acquadiparma.com 202,4k

*They are ordered in global rank (the lower the better, for example Bulgari is the #32.159 website in the world)

Below you can find the search interest trend for those companies and as we can see, even though Bulgari was at the top for 9 years, Kerastese managed to surpass Bulgari from September of 2013 which we found interesting.

At a first glance, Bulgari has a better reach with the website, but in terms of engagement on the site, Oribe and Erastase USA do a better job.

Bulgari has 1,6 Million visits / month, with 1,1 million unique visitors / month.
Average visitor duration on Bulgari website is 1 minute and 53 seconds, with 4 pages visited, and a bounce rate of 54%
Oribe has 5 pages visited on average, with a better bounce rate of 26%
The time spent on the website is 2 minutes and 46 seconds in case of Kerastase

Most of the website traffic coming to those brands is from countries like:

US – 40%
Italy
Korea
Japan
UK

Regarding gender distribution of the visitors for those 4 brands, most are female (6-8 out of 10 visits are coming from women), from the age group of 25-34 years old, and second one of 35-44 years old, very close to the 18-24 years old group

The audience interest of those people is mostly into lifestyle > fashion & apparel and jewelry & luxury products.

The visitors of those 4 brands we analyze are most likely to visit as well the following brands:

cartier.com
gucci.com
tiffany.com
hermes.com
chanel.com

The top 3 marketing channels for those 4 brands are SEO, Direct traffic and paid search.
The secondary marketing channels are display ads, social media and referrals (in this order). E-mail marketing is not used that much at all (max 2% of website traffic is coming from e-mail newsletters)

Oribe.com is in the lead with 4.82% social traffic, while kerastase-usa.com is in the lead with 11.43% display ads traffic.

The social media platforms used the most by those 4 brands are represented by:

facebook
youtube
pinterest
instagram
reddit
whatsapp
twitter
Linkedin
Vkontakte

The top publishers which are displaying the ads of bulgari and kerastase are:

nytimes.com
youtube
pinterest
ft.com
forbes.com

An expanded list you can find below 😉

The most used display ad networks are:

Google Display Network (54%)
Yahoo Ads
Taboola
Adriver
Skimlinks
Criteo
Misc Ads
TripleLift
Celtra

The top traffic sources of those 4 brands are:

Google Search
Direct Traffic
Google Paid Traffic
Shoping searches
Image searches

Social media (facebook, youtube, Pinterest, Instagram, Reddit, Linkedin, twitter, whatsapp, vkontakte)
E-mail marketing
Referrals like https://www.womenshealthmag.com/ – for Kerastase, or nytimes.com and buyma.com for Bulgari.com
Other Search Engines Like: Naver.com, yahoo, duckduckgo, baidu, bing, yandex, syndicated search, qwant

The website with most organic traffic is acquadiparma.com – 83% organic traffic, while the one with most paid traffic is bulgari.com – 37%

Those 4 brands are ranking or 8,398 Organic keywords and are paying for 2488 keywords, with CPC varying from 0.10 $ to even 15$ a keyword (in Bulgari’s case)

Apart from the main page of Bulgari > bulgari.com/en-us, which is translated in other 30+ languages with specific url’s, Bulgari has the following top organic pages (which get the most organic traffic):
http://bulgari.com/en-us/jewelry/by-category/necklaces
bulgari.com/en-us/jewelry/by-category/rings
bulgari.com/en-us/bags-and-accessories/womens/handbags
bulgari.com/en-int/jewellery/by-category/rings
bulgari.com/en-us/jewelry/by-category/bracelets
bulgari.com/en-us/fragrances
bulgari.com/en-us/mens
bulgari.com/en-int/watches/by-collection/octo
bulgari.com/en-us/sizechart

Apart from the homepage, Kerastase USA has these top organic pages:
kerastase-usa.com/special-offers.html
kerastase-usa.com/shampoos
kerastase-usa.com/collections/elixir-ultime/lhuile-original-hair-oil.html
kerastase-usa.com/collections/top-10-best-sellers
kerastase-usa.com/collections/last-chance
kerastase-usa.com/discover/10-things-you-should-know-about-fusio-dose-hair-treatment.html
kerastase-usa.com/collections/initialiste/initialiste-scalp-and-hair-serum.html
kerastase-usa.com/hair-quiz.html
kerastase-usa.com/collections/curl-manifesto
kerastase-usa.com/collections/genesis

Apart from the homepage, Oribe has these top organic pages:
oribe.com/curl-control-silkening-creme.html
oribe.com/gold-lust-hair-oil.html
oribe.com/oribestorefront/oribe/en/-/Shop-All/Bestsellers/c/bestsellers
oribe.com/oribestorefront/oribe/en
oribe.com/oribestorefront/oribe/en/c/oribe-hair
oribe.com/salon-locator
oribe.com/faqs
oribe.com/signature-moisture-masque.html

Acquadiparma.com (apart from the main homepage, and homepage translated into multiple languages) has those top organic pages:
acquadiparma.com/en/gb/colonia/COLONIAEDCSPRAY.html
acquadiparma.com/it/it/fragranze/blu-mediterraneo
acquadiparma.com/default/en/colonia/COLONIAEDCSPRAY.html
acquadiparma.com/en/gb/home-collection/diffusers
acquadiparma.com/en/gb/oud/OUDEDPSPRAY.html
acquadiparma.com/default/en/blu-mediterraneo-discovery-collection/BMGIFTSETXMAS19.html
acquadiparma.com/en/gb/fragrances/blu-mediterraneo
acquadiparma.com/en/gb/rosa-nobile/ROSAEDPSPRAY.html
acquadiparma.com/it/it/crema-soffice-da-rasatura/BARBIERESHAVINGCREAMTUBE.html
acquadiparma.com/en/nl/fragrances/blu-mediterraneo

The top organic competitors of Bulgari are:

yamron.com
delfinogioielli.com
gioielleriasaltini.com
fragrancereview.com
relusso.com
geraldgenta-heritage.com

Organic competitors for Kerastase:

store.toniandguy.com
beautyexpert.com
valley-beauty.com
preimbeauty.com
enrichbeauty.com

The top organic competitors of Oribe.com are:

elannashville.com
modersvp.com
glamot.com
bluemercury.com
shopluxe.ca
https://www.kaosalondivision.com/en/home/
https://shunjimatsuo.com.sg/

The main competitors of Acqua Di Parma are mostly brands from fashion, beauty & cosmetics industry with sites like:

https://www.massaboutique.eu/
https://escentials.com/
https://celebrityfragranceguide.com/
http://www.openpharmacy24.com/
https://www.profumeriaweb.com/
https://www.mensbiz.com.au/

When it comes to PPC, bulgari.com spent 253k $ in the last 3 months of August, September and October 2021,
Kerastase spent 92k $, Oribe.com 35k $ and Acquadiparma 7,5k $

With the budget invested of 253k $, Bulgari gained 417,5k extra visits.

When it comes to engagement of this paid traffic, Kerastase does a better job, people stay more on this site (5 minute and 32 seconds), compared to bulgari.com with an average of 3 minutes
The average number of pages visited from users coming from paid traffic is the most at oribe.com, with 7 pages visited on average, compared with 5 pages in bulgari’s case.
The bounce rate is the best at oribe.com, 18%, compared to 38% in bulgari’s case.

In October of 2021, Bulgari spent 5,2k $ alone for the marketing of the main homepage bulgari.com with ads like:

BVLGARI® Official Site – Shop The Official Site
BVLGARI® Marvelous Jewels, Watches, Leather Goods & Rings Sparkle All Over The World. Bold Rings, Graceful Pendants And Prestigious Bags Sparkling With Roman Inspiration. Shop Allegra Fragrances. New Collection – Barocko. Types: Jewelry, Watches.

BVLGARI® Official Site – Shop The Official Site
BVLGARI® Marvelous Jewels, Watches, Leather Goods & Rings Sparkle All Over The World.

BVLGARI® Official Site | Shop BVLGARI® Jewelry
BVLGARI® Marvelous Jewels, Watches, Leather Goods & Rings Sparkle All Over The World. Bold Rings, Graceful Pendants And Prestigious Bags Sparkling With Roman…

Also, they invested 3,5k $ into the marketing of the webpage bulgari.com/en-us/350554.html for the keyword “gold pendant necklace”, with most of the product ads sounding like:

BVLGARI Necklace in Black, Yellow gold with Onyx BVLGARI. Get it now !

bulgari.com/en-us/jewelry/by-category/necklaces – they invested into this webpage 2,3k $ to promote with ads like:

BVLGARI® Official Site – BVLGARI Necklace Collections
BVLGARI® Marvelous Jewels, Watches, Leather Goods & Rings Sparkle All Over The World. Bold Rings, Graceful Pendants & Prestigious Bags. Enjoy Click And Collect In-Store Today. Click & Collect In-Store. Shop Allegra Fragrances. New Collection – Barocko.

BVLGARI® Official Site – BVLGARI BVLGARI Necklaces
Shop The BVLGARI BVLGARI Collection & Combine Contemporary Cool With Refined Elegance. Mix And Match Your Favorite Colors For The Ultimate Form Of Self Expression. Click & Collect In-Store. New Collection – Barocko. Shop Allegra Fragrances.

Kerastase invested the most (17,7k $ in October of 2021) into this web page > https://www.kerastase-usa.com/special-offers.html, with ads like:
Kérastase Official Site – Kérastase Hair Care
Receive A Free Mini Heat Protectant & Shipping With All Orders. Code: PTS21. Shop Products and Treatments Created To Satisfy The Desire For Exceptional Hair. Buy Now, Pay Later. Free Samples With Orders. Professional Hair Care. Award Winning Hair Care.

Kérastase Official Site | While Supplies Last
Receive A Free Mini Shampoo, Conditioner & Shipping With Orders $100+. Code: GFL21.

The second most important page for them in paid traffic is this > kerastase-usa.com/shampoos, in which they invested 2k $ for the keyword “kerastase shampoo” and appearing in Google with ads like:
Kérastase Official Site – Kérastase Hair Care
Receive A Free Shampoo, Conditioner & Heat Protectant With All Orders. Code: GFTG21. Shop Products and Treatments Created To Satisfy The Desire For Exceptional Hair. Professional Hair Care. Award Winning Hair Care. Buy Now, Pay Later.

Kérastase Official Site – Kérastase Hair Care
Receive A Free Shampoo, Conditioner & Heat Protectant With All Orders. Code: GFTG21. Shop Products and Treatments Created To Satisfy The Desire For Exceptional Hair. Professional Hair Care. Buy Now, Pay Later. Rich, Luxurious Formulas.

Kérastase Hair Care – Receive A Gift With Purchase
Enjoy A Free Travel Pouch & Complimentary Shipping On Orders $100+ With Code: SOL21. Shop Innovative Products Created With Our Bespoke Rituals For Flawless Results. Buy Now, Pay Later. Award Winning Hair Care. Free Samples With Orders.

Other important paid landing pages (in which they invested individually between 300$ to 1k $):
kerastase-usa.com/collections/curl-manifesto
kerastase-usa.com/collections/resistance/extentioniste-weakened-hair-set.html
kerastase-usa.com/collections/genesis
kerastase-usa.com/conditioners/hair-masks
kerastase-usa.com/collections/blond-absolu
kerastase-usa.com/collections/elixir-ultime/3474636613908.html
kerastase-usa.com/collections/nutritive/nutritive-severely-dry-hair-set.html

Oribe invested the most (11,7k $) into this webpage > oribe.com/oribestorefront/oribe/en/Shop-All/Bestsellers/c/bestsellers to appear in Google with ads like:
Oribe.com – Oribe Official – Innovative & Modern Formulas
Blending High-Tech Formulas & Decades Of Experience To Set The Standard In Hair Care. Feel The Difference Of Cruelty-Free, Color-Safe Haircare That Outperforms Everything Else. Free US Ship $100+ Paraben Free. Award-Winning Hair Care. 5 Star Reviews. Sulfate Free.

Oribe Official – Products For The Hair Obsessed
Blending High-Tech Formulas & Decades Of Experience To Set The Standard In Hair Care. Feel The Difference Of Cruelty-Free, Color-Safe Haircare That Outperforms Everything Else. Sulfate Free. 5 Star Reviews. Excellent Reviews. Oribe Official Site. Paraben Free.

Oribe.com – Oribe Official – Always Cruelty & Sulfate Free
Blending High-Tech Formulas & Decades Of Experience To Set The Standard In Hair Care. Feel The Difference Of Cruelty-Free, Color-Safe Haircare That Outperforms Everything Else. Paraben Free. Free US Ship $100+ 5 Star Reviews. Oribe Official Site. Excellent Reviews.

Oribe Official – Shop Now, Enjoy 20% Off
This Sale Happens Once A Year! Enjoy 20% Off Until 10/8 When Using Code ORIBE20.

Other important paid landing pages for them are with Oribe shampoo and gold lust conditioner:
oribe.com/oribestorefront/oribe/en/-/Shop-All/Bestsellers/c/bestsellers
https://www.oribe.com/oribestorefront/oribe/en/-/Shop-All/Oribe-Hair/Cleanse-&-Condition/c/cleanse-condition-treat
oribe.com/gold-lust-repair-restore-shampoo-2.html
oribe.com/gold-lust-repair-restore-conditioner-retail.html
https://www.oribe.com/oribestorefront/oribe/en/-/Shop-All/Travel/Travel-Bestsellers#oribeobsessed-Set/p/401471

At the moment of our analysis, Bulgari has 491 search ads and 1481 product ads (for products like Necklace in Black, Yellow gold, Save The Children Necklace, Divas’ Dream Necklace in White, Man Bifold Wallet in Blue, Necklace in White, Rose gold, B.zero1 Two band Ring in Black) – most of these products having a price between 500$ and 4.000$) > see below some examples…

Kerastase has 57 search ads and 135 product ads (for products like Initialiste Thinning Hair Set, Curl Manifesto Set for Curly hair, Bain Regenerant Shampoo, Bain Divalent shampoo for oily hair, Bain Densite Homme Shampoo, Bain Ultra-violet Purple Shampoo, hair loss prevention tonic for men, Discipline Unruly Hair Set etc.) – most of these products having a price between 20 and 200$

Acquadiparma has 29 search ads and 156 product ads (for products like Rasoir Noir – Barbiere, Eau de Parfum Oud & Spice, Eau de Toilette Fico Di Amalfi Vaporisateur, Acqua di Parma – Luce Di Colonia) – most of these products having a price between 33 eur. and 300 euros

Oribe has 15 search ads and 7 product ads (for products like Oribe Foundation Mist, Oribe Signature Shampoo, Oribe Shampoo for Beautiful Color, Oribe Signature Moisture Masque, Oribe Gold Lust Dry Shampoo, Oribe Serene Scalp etc.) – most of these products having a price between 50 and 150 $

The most important & relevant paid competitors of Bulgari are:

The most important & relevant paid competitors of Kerastase are:

The most important & relevant paid competitors of Oribe are:

The most important & relevant paid competitors of AcquaDiParma are:

The top referrals for those 4 brands are:

yandex.ru
vogue.in
nytimes.com
adfs.lvmhwj.com
weddingsutra.com
google.com
buyma.com
us.sopost.com
allure.com
harpersbazaar.com
& other 133 referring sites

At the moment of our analysis, we found 22 campaigns with 66 creatives display ads for Bulgari, you can find below some examples:

24 campaigns with 52 creatives for Acquadiparma (ad examples from them below)

3 Campaigns with 12 creatives for Kerastase (examples below)

3 for Oribe

In terms of video ads, we found 3 at Bulgari and 2 at Kerastase, see below some of the ads 😉

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More about shampoos…

If you’re a mom and you’re curious about the most expensive baby shampoo, or you want to check some reviews on baby cosmetics feel free to do your own research as well 😉

There are so many opinions on whether to use or not to use the dry shampoo. Some say it’s handy and easy to use cuz keeping it in your purse / bag will help in rush situations while other say it’s actually harmful to the scalp, causing hair loss and color dullness. Assuming you decided to use one, be sure you chose the right one. It doesn’t have to be the most expensive dry shampoo to be a high-quality one. Here is a top of the best shampoos made by ELLE Magazine, check it out > https://www.elle.com/beauty/hair/tips/g8129/best-dry-shampoo/

Don’t you want to have such a long hair like this sexy lady? xD