As you may be aware from other industries as well, popularity is one of the important factors in predicting the future sales of a brand. In today’s article, we will show you which luxury car brands are most likely to have an awesome year in 2022.
Despite the fact that this market took a hit in 2020 and 2021 (cuz travel industry overall suffered), things are gonna change soon and by 2027 this industry is projected to reach a 665 Billion dollar mark.
Estimated reading time: 15.4 minutes
We are keen to see the new Mercedes-Benz EQS, a good example for digital innovation.
Does electric luxury cars have a spot in our top? Let’s find out together…
- From Germany we got: BMW, Mercedes Benz, Audi, Porsche
- UK: Land Rover, Jaguar, Rolls-Royce
- US: Tesla, Cadillac
- Japan: Lexus
- Sweden: Volvo
- Italy: Lamborghini, Ferrari, Maserati
- France: Bugatti
Below we done a quick analysis with the interest in the last 12 months for BMW, Mercedes-Benz, Audi, Tesla and Volvo. It was a surprise for us to hear that Tesla surpassed Mercedes-Benz.
BMW – You might think that it is an amazing German brand, and very popular all over the world, right? But have you ever wondered what BMW actually stands for? It stands for Bayerische Motoren Werke.
The company is currently working on a brand-new BMW New Class that will be fully battery-powered, which drives a lot of attention already for most people. This vehicle model will arrive in 2025. In addition to this model, BMW is also well known for its M3, M4, i8, i3, 335i, f10, f30 and the iX fully electric models developed recently.
Even though it’s too early to predict BMW will rival Tesla in the near future, knowing that BMW is at least considering electric cars and looking to improve in that direction is encouraging. In the event that BMW does this, it’s a sure sign that other auto companies will follow suit in order to develop their own electric cars.
As stated by BMW, you can save up to 2,100 dollars per year with an electric BMW car. Additionally, you can get up to 7,500 dollars in federal tax credits when you get an electric BMW car.
Our best guess would be that the starting price of the electric BMW models will be around 60k usd, as the average price for BMW models is around 45k usd.
This brand is most searched in countries like Luxembourg, Germany, Lithuania, Romania and Austria.
BMW must of done something really good in September of 2019, because the searches for BMW searched term skyrocket as we see below.
Mercedes-Benz – With an average starting price of 60k usd for its vehicles, the Luxury division of the Daimler Group will rank among the world’s most valuable luxury automotive brands in 2022. Their most popular models are the C Class, E class and A Class (with most related search queries Mercedes Benz CLA, GLC, GLA and GLE)
Audi – Just announced their partnership with Amazon which allow Audi customers to be able to purchase the charging stations at home with Amazon. The model from Audi which has the most attention right now is Q9. Audi is somehow new on the Electric Cars market and is looking forward to get better, especially with the new E-tron SUV models & sportbacks.
Their most popular models at the moment are Audi A1, A3, A4, Q3 and Q5, with an average starting price of 70k usd.
Tesla – Founded in July 2003, Tesla is currently the market leader for electric cars in the US. Tesla is a high value car company which has the most rising in stock prices. Their most popular models are Tesla model 3, Y, S and X, with an average starting price of 115k usd. Norway, South Korea, Canada, Denmark and the United States are the countries showing the most interest in this brand.
Currently, the Tesla company is gaining the most interest in Google search (we see a rise from 2012 until now, which is impressive), as we can see below.
Porsche – Just like BMW, they started to focus as well on their full electric model. The most popular models at the moment from this German company are the Taycan, 4S, Turbo, Turbo S, Macan, Porsche 911, Panamera and Porsche Cayenne, with an average starting price of 175k usd. The most interest for this brand is coming from Luxembourg, Belgium, Germany, Switzerland & Austria.
Lexus – Especially with their prominent car lines, cool LED lights, good performance for the price and a generous 8 years warranty, Toyota’s Luxury Division is winning a lot of clients lately (especially in UAE region from what we saw). The models which are the most popular are the Lexus RX, CT 200h and Lexus LS, with a starting price of 63k usd.
Volvo – The goal of this company is to make vehicles which are safe & friendly with the environment.
The most interest for this brand is coming from people which are based in:
As a side note, the first thing which is coming into my mind regarding this brand is the advertorial featuring the breaking power of Volvo trucks, see the video below (talking safety):
Also, this one with the Split Test of Volvo Trucks (featuring Van Damme) which is very cool & inspiring.
Their most popular models at the moment are Volvo XC60, XC40 and XC90 with an average starting price of 45k usd.
Lamborghini – One of the cool things they’ve done recently is the integration of Alexa in their Lamborghini car, Huracan Evo. This has been trending on social media for the past few months. Also, we see a trend rising towards voice commands & touch screen based commands.
The most popular car models of this Italian brand are Lamborghini Huracan, Gallardo, URUS, Veneno and Aventador, with a starting price of 340k usd.
Ferrari – The Purosangue will be the first luxury SUV by Ferrari in 2022. Who would have thought Ferrari would enter the SUV category? We will see if this is a good match against Lamborghini URUS or Aston Martin DBX. Most of the interest for this brand is coming from Italy, Switzerland, Lebanon, UAE and Belgium but we see a decreasing trend in interest for this brand as the graphic shows.
The most popular models for the Italian company are Ferrari Dino, F40 365, 458, 488 and f12 with a starting price of 410k usd.
Land Rover – This is one of the most popular luxury car brands out there, especially because of the built in technology they have. With an increased level of protection, just like Volvo, Land Rover is one of the safest options out there for SUVs.
The most search interest for this car company is coming from UK, South Africa, Belgium, Portugal and Slovakia with a slight decreasing trend over time.
The most popular models of this brand are Land Rover Range Rover, Evoque and Defender, with an average starting price of 145k usd.
Jaguar – Introducing the new Jaguar Vision Gran Turismo SV was a smart move, the new EV race car impressed Jaguar fans worldwide. The most popular models of this brand are Jaguar F-Pace, XF, Xe, and E-Pace, with an average starting price of 65k usd. There is a high level of search interest for this brand in the United Kingdom, Luxembourg, Belgium, Switzerland, and Austria.
Cadillac – This company has a vision of the future of transportation? Maybe. The new Cadillac Lyriq is the first venture for this company into electric vehicles as they want to redefine luxury over the next few years and make their cars even better. The most popular models they got at the moment are Cadillac XT5, ATS, XTS, DTS, Escalade and SRX, with an average starting price of 55k usd. Cadillac is most popular in the US, Canada, Lebanon, Kuwait and UAE with a steady search interest over the years as seen below.
Rolls-Royce – The Pinnacle of luxury, really, specially after Top Gear announced the Ghost model the luxury car of the year for 2020. Their most popular models are Phantom, Ghost and Cullinan, with an average starting price of 410k usd, most searched in UAE, Cambodia and UK.
Maserati – Maserati is having an important year, especially after the launch of the 2021 Maserati Ghibli Hybrid GranSport Sedan with its fresh design and cool features. You’ll love this car especially for the beautiful interior materials, ride feeling, infotainment & connectivity and the overall safety it offers. Handling & dynamics are also great, as Drive.com.au tests shows.
This Hybrid car model comes with 20-inch wheels, high-quality Italian leather and carbon-fibre accents features an interior that is both stylish and functional.
Maserati Ghibli sells for 200k $ (before options), see below some pictures with this bad boy.
The Italian brand has the following most popular models: Maserati Granturismo, Levante, Quattroporte and now Ghibli, with an average starting price of 120k usd. The most searches for this brand are coming from Italy, Luxembourg, Switzerland, Belgium and Taiwan.
Bugatti – The brand that continues attracting attention with their high-priced hypercars year after year, but recently stated that they would rather focus on other things for their next models than top speed. The French brand has the following most popular models in their line-up such as Bugatti Divo, Veyron and Chiron, with an average starting price of 7,4 million $.
Following our today’s article we hope that you have gained a better understanding of the automobile brands. We will continue to update our lists and offer you the latest data on how brands are performing (since this will help predict future growth). Apart from the free tools we use, like Google Trends (to compare the search interest of people), we use also premium tools & services like Similar Web, Ahrefs, Semrush & others..
- Which is the best one as a best buy for the money in 2022 you might ask? – BMW X3 xDrive30i, starting at the price of 46k usd.
- In terms of popularity, BMW remains number 1, while Mercedes Benz is considered to be the most valuable luxury car brand out there (also, is number 1 for the most vehicles sold in year of 2021).
- If you are looking for the most reliable ones check out Mercedes Benz, BMW, Volvo and Lexus.
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