TOP 5 Deodorant Brands (like Dove 2 in 1 & Gilette) | Learn How To Make The Right Choice For You Now

TOP 5 Deodorant Brands (like Dove 2 in 1 & Gilette) | Learn How To Make The Right Choice For You Now

4. Arm and Hammer Essentials Natural Defense

This product is preferred for many men out there and even the name “Arm and hammer” makes you think that if you are working hard with a hammer and maybe sweating a lot, this DEO will help you for sure. This product can be your best partner at work, with No fuss, no Paraben additives, no aluminum added, it efficiently combats sweating and unwanted odor.

 

5. Tom’s of Maine Men’s Long-lasting Stick Deodorant

Your grooming routine should include this amazing item, which is not so promoted, or well-known on the market, but amazing.

Tom’s of Maine long-lasting deodorant (which is all natural and vegan by the way) comes in a very masculine fragrance, wood spice. They only produce men’s formula and do this for 40 years, so they got ton of experience behind it as you can see.

 

 

Popular Deodorant Brands for Women

1. Dove Advanced Care Deodorant

Is the best of ladies deodorant brands all over the world. Women are crazy about everything named Dove after all, mainly because this company has always made high-quality beauty products, keeping the skin healthy. It is clinically proven that this special deodorant has the most advanced formula, non-irritating and providing a soft skin to the user.

 

 

2. Schmidt’s Natural Deodorant Stick

Recognized worldwide as the best natural deodorant for women. Its formula is without paraben and of course no aluminum. Schmidt’s Natural comes in some juicy combinations: Lavender+ Sage, Juniper + Cedar wood, Bergamont + Lime.

 

3. Lavanila The Healthy Deodorant

 

 

One of the American deodorant brands which make great scented deodorants for women. Lavanila is all natural and freshly fragranced, offering long-lasting odor protection for you. This special formula contains pure essential oils to make your skin silky and protected. Lavanila is clinically tested, it has only plant based ingredients with no aluminum or paraben added, so you can feel fresh, clean and confident.

 

At the moment of our analysis, they have available 5 versions (which come in 2 Ounce sizes – around 57 ml) from which you can choose:

  • Signature
  • Sport
  • Elements
  • Probiotic
  • Girl

No matter which one you might prefer, you’ll see the results, just apply it gently to the body.

 

Click on the image below and get it today at a discount price of only 14 bucks !

 

 

 

4. Fresh Sugar Roll-on Deodorant Antiperspirant

 

 

Yup, real sugar, you know that is better for your health to avoid sugar as much as possible, but this time we will use it on our skin, not to eat.

 

A mixture of sugar and spice will make your underarm area look and smell better.

 

Along with Fresh Sugar, there is a pure oat extract which will inhibit all bacteria and eliminates unwanted odor.

 

 

5. Secret Outlast Xtend Completely Clean Invisible Solid

 

There is actually no secret that this product is the best when we are talking about active women who love gym and jogging.

 

Secret Outlast’s awesome formula helps the skin to stay fresh for 48 hours.

 

Secret deodorant is a must have for athletes, keeping the underarm area odorless and healthy too.

 

This one is by far the best between sports brands of deodorant.

 

According to website global rank, let’s list in order some of the brands that we’ve discussed today and make a benchmarking of the top 4

 

  1. Dove 38,7k
  2. https://www.tomsofmaine.com 98.3k
  3. https://www.armandhammer.com 104.5k
  4. Gillete 104,6k
  • https://schmidts.com 426k
  • https://secret.com 718.3k
  • Nivea.com 1 million
  • https://earthsciencebeauty.com 1,4 million

 

At a first glance, Dove is the leader in almost all departments

Dove.com has 1,7 million visits / month, with 1,3 unique visitors / month. It has a visit duration on the site of 55 seconds, 2 pages visited and a bounce rate of 66%.

While Dove is the leader in most categories, Gilette is very good at paid search, with better engagements.

 

The most visitors for those sites are coming from US, Canada, UK and Turkey, where 7 out of 10 visitors are female, from 25-34 years old age group.

 

The incoming traffic is mostly coming from:

  • SEO
  • Direct traffic
  • Paid Search
  • Display ads

 

 

  • tomsofmaine.com is in the lead with 86.89% organic search
  • dove.com is in the lead with 10.26% paid search
  • dove.com is in the lead with 6.74% display ads traffic
  • armandhammer.com is in the lead with 4.16% social traffic
  • dove.com is in the lead with 2.63% referrals traffic

 

 

 

 

Tomsofmaine.com has the most organic traffic – 98%, while Gilette has the most paid traffic of 15%

Dove.com has the most branded traffic 65%, while tomsofmaine.com has the most non-branded traffic share of 83%.

 

The leading social networks that drove traffic to these brands are:

  • Reddit
  • Youtube
  • Facebook
  • Twitter
  • Pinterest
  • Vkontakte
  • Instagram
  • Discord
  • Linkedin

 

 

The top publishers that referred advertising traffic to Gilette for example are:

  • Hulu.com
  • Slickdeals.net
  • cwtv.com
  • facebook.com
  • uncrate.com

 

The top display ad networks used by these 4 brands are:

  • Google Display Network – 40% traffic share
  • Innovid – 17%
  • CJ Affiliate – 7%
  • Yahoo Display Ads
  • The trade desk
  • Misc Ads
  • SkimLinks
  • Gemius
  • Adobe Audience Manager
  • TripleLift
  • Amazon Ad System
  • InfoLinks
  • Tradedoubler
  • Adverticum

 

The top traffic sources for those 4 brands are:

  • Google Organic
  • Direct Traffic
  • Google Paid Traffic
  • DuckDuckGo
  • Image search
  • Yahoo
  • Bing
  • Facebook
  • Video search
  • Youtube
  • Hulu.com
  • Reddit
  • E-mail
  • Syndicated Search
  • Pinterest
  • Yandex
  • thecrazzycouponlady.com
  • shopping search
  • slickdeals.net
  • cwtv.com
  • uncrate.com
  • coupongreat.com
  • player.pl
  • menshealth.com
  • lozo.com
  • americatv.com.ar
    etc.

 

These 4 brands are ranking on 23k organic keywords, and are paying for 3,7k keywords

The top organic pages of Gilette (apart from the main homepage) are related to facial hair with different beard styles, pubic hair shaving, Gilette razors, electric shavers vs razors, how to shave etc.

gillette.com/en-us/shaving-tips/facial-hair-styles/beard-styles

gillette.com/en-us/shaving-tips/manscaping/pubic-hair-shaving

gillette.com/en-us/products/razors-trimmers-and-blades

gillette.com/en-us/the-latest-from-gillette/king-c-gillette

gillette.com/en-us/shaving-tips/how-to-shave/wet-dry-shaving-comparison-razor-vs-electric

gillette.com/en-us/shaving-tips/how-to-shave/how-to-shave-your-face

gillette.com/en-us/products/razors-trimmers-and-blades/fusion5-razor

gillette.com/en-us/shaving-tips/how-to-shave/beard-growth-science

gillette.com/en-us/products/razors-trimmers-and-blades/fusion-proglide-manual-razor

 

 

The top organic pages of Dove (apart from the homepage) are related to antiperspirants, deodorants, dove soaps, dove body wash, hairstyles and overall beauty related topics

https://www.dove.com/us/en/stories/tips-and-how-to/sweating-tips/antiperspirant-vs-deodorant-what-is-the-difference.html

dove.com/us/en/men-care.html

dove.com/us/en/washing-and-bathing/beauty-bar.html

dove.com/us/en/washing-and-bathing/body-wash.html

https://www.dove.com/us/en/stories/tips-and-how-to/sweating-tips/introducing-our-first-refillable-reusable-deodorant.html

dove.com/in/stories/tips-and-how-to/hair-care-tips-advice/Hairstyles-that-keep-damage-away.html

dove.com/us/en/deodorants/zero-aluminum.html

dove.com/us/en/deodorants.html

 

If you are curious to find out the top organic pages & organic competitors for other brands, let us know 😉

 

 

The PPC Spend shows us that Gilette.com invested 92,6k $ in the last 3 months (August, September, October 2021) for paid search, Dove invested 78,2k $, Armandhammer.com 67,6k $, while tomsofmaine.com 9.2k $

 

While Gilette invested the most, Dove.com actually got the most traffic

Gilette.com with 92,6k $ gained an extra 66,1k visits, but Dove.com with 78,2k $ gained 98k extra visits.

The top paid landing pages of Gillete are related to the dollar shave club, manscaped, Gilette sales and Fusion Pro Glide product. Only in the month of October 2021, they invested 14k $ into the marketing of this page:

https://gillette.com/en-us/about/shave-club-innovation

The traffic was sent to that link with ads like these:

Shop The Best Razors For You – Gillette® Official Site
Gillette® Offers The Most Advanced Portfolio Of Razors & Shave Prep Products. Blades Delivered On Your Schedule With Subscription Or A One-Time Purchase. Ships free!

Gillette® Shave Club – Cancel When You Want
Everything You Need To Look & Feel Your Best. Razors & Blades Delivered On Your Schedule! Long Lasting Blades Without Sacrificing Quality Or Comfort.

 

Gillete invested also 6,1k in October for this page:
gillette.com/en-us/shaving-tips/manscaping

The traffic was sent to that link with ads like this:

Manscaping – Gillette® Is Here To Help
Get The Most From Your Razor With Gillette® Shaving Tips. Learn More Here! Explore Gillette®’s Innovative Portfolio Of Razors And Men’s Grooming Tips Here. Trusted Quality. Custom Gift Ideas. Close, Comfortable Shave. Discover The Perfect Gift. Quality That Lasts.

 

And 3,6k $ for this page:
gillette.com/en-us/products

The traffic was sent to that link with ads like these:

Shop Gillette® Official Site – Shop Razors, Blades & More
Never Miss A Shave Again. Get Everything You Need To Start Looking And Feeling Your Best. Gillette® Has Got You Covered. Shop Today & Enjoy Free Shipping

Shop Gillette® Official Site – Shop Razors, Blades & More
Never Miss A Shave Again. Get Everything You Need To Start Looking And Feeling Your Best. Gillette® Has Got You Covered. Shop Today & Enjoy Free Shipping On Almost Every Order. High Performance. Limited Edition. Quality That Lasts. Close, Comfortable Shave.

Shop Gillette® Official Site – Enjoy Free Shipping
Never Miss A Shave Again. Get Everything You Need To Start Looking And Feeling Your Best. Gillette® Has Got You Covered. Shop Today & Enjoy Free Shipping On Almost Every Order. No Commitments. High Performance. Close, Comfortable Shave. Custom Gift Ideas

Gillette® Razors – Unbeatable Razor Performance
Get Quality Blades Delivered Straight To Your Door! Subscribe & Start Saving Now. Plus, Enjoy Free Shipping On Almost Every Order. Explore Our Most Advanced Blades Today! No Commitments. Discover The Perfect Gift. Custom Gift Ideas. Adjustable Plans.

 

 

Dove invested most of their money into pages with dove for men, dove deodorant, refillable deodorant, shampoo, body wash and grooming kit for men.

 

In October 2021, Dove invested 1,9k $ into the marketing of this page:
https://www.dove.com/us/en/men-care/deodorant.html

The traffic was sent to that page from ads like these:
Men’s Deodorant – Antiperspirant & Deodorant
Tough on sweat, but not on skin. Try our deodorants that keep you dry & fresh all day!

Men’s Deodorant – Antiperspirant & Deodorant
Tough on sweat, but not on skin. Try our deodorants that keep you dry & fresh all day! Subscribe to get tips and advice tailored to your deodorant and antiperspirant needs! Designed For Men’s Skin. Long-lasting protection. Plant-based moisturizer.

Antiperspirant & Deodorant | Men’s Deodorant
Tough on sweat, but not on skin. Try our deodorants that keep you dry & fresh all day! Subscribe to get tips and advice tailored to your deodorant and antiperspirant needs! Fighting skin dryness. Plant-based moisturizer. Total skin comfort. 48-Hour Protection.

Antiperspirant – Dove Men+Care
Explore products that don’t just offer protection from sweat, but care for your skin, too. Subscribe to get tips and advice tailored to your deodorant and antiperspirant needs! Total skin comfort. Designed For Men’s Skin. Plant-based moisturizer. 48-Hour Protection.

 

1,7k$ was invested for marketing of this page
https://www.dove.com/us/en/men-care.html

The traffic was sent to that page from ads like these:

Best Mens Skincare Products – Best Products For Men
Award Winning Grooming Products From Dove Men+Care Designed To Protect Mens Skin. Explore Dove Men+Care Products To Simplify & Streamline Your Grooming Routine.

Best Mens Skincare Products – Best Products For Men
Award Winning Grooming Products From Dove Men+Care Designed To Protect Mens Skin. Explore Dove Men+Care Products To Simplify & Streamline Your Grooming Routine. Stronger Skin. Take Care Of Your Skin. Care Makes A Man Stronger.

Dove Men+Care – Men’s Care products
Award-Winning Grooming Products From Dove Men+Care Designed To Protect Men’s Skin. Explore Amazing Personal Care Products Specially Designed For Men’s Needs. Take Care Of Your Skin. Care Makes A Man Stronger. Stronger Skin.

Best Mens Skincare Products – Best Products For Men
Award Winning Grooming Products From Dove Men+Care Designed To Protect Mens Skin

 

and also 1,2k$ for this page https://www.dove.com/us/en/deodorants.html

The traffic was sent to that page from ads like these:

Dove® 0% Aluminum Deodorant – 1/4 Moisturizer Formula
Dove® 0% Aluminum Deodorant Contains No Alcohol Or Aluminum With A Skin-Friendly Formula. Skin-Friendly Odor Protection, Up To 24 Hours Of Freshness And A Delicate Scent. Alcohol Free. Kind to Skin. Aluminum Free. 24-Hour Protection. 1/4 Moisturizers.

Cleansing Body Wipes – Portable Deodorant Wipes
Ideal For a Busy Lifestyle. Helping You Freshen Up From One Activity To the Next. The Everyday Self-Care Necessity To Remove Odor or Sweat With One Easy Swipe.

Dove® Deodorant – 24 Hour Protection
Get The Underarm Care You Can Trust With 0% Aluminum & 0% Alcohol. Learn More Today.

Dove® 0% Aluminum Deodorant – 24-Hour Protection
When You’ve Got a Big Day Ahead You Need a Deodorant That’s Up To the Challenge.

 

  • Gilette has 304 search ads, 28 product ads and a few video ads (find below some examples)

 

 

 

 

 

 

  • Dove has 486 search ads and a few video ads (see below some examples)

 

 

 

 

 

 

 

  • Toms of Maine has 28 search ads

 

  • Armandhammer.com has 215 search ads

 

Below you can find the top paid competitors of Gilette

 

Below you can find the top paid competitors of Dove:

 

Below you can find some of the most important referrals for these 4 brands !

 

Hopefully you learned something new about these brands today 😉

 

Denisse