Seeing Your Ad Through Your Audience’s Eyes: Viewing Yourself Facebook Ads
So, you’ve started your latest Facebook ad campaign. You spent time developing the greatest ad copy, identifying your target demographic, and implementing conversion monitoring – the works. You are ready to sit back and watch the magic happen. But before, there’s one more step: see your own ad.
Yes, I do understand. After all of that effort, the last thing you want to do is scroll through your Facebook account and stare at your advertising. But trust me, it’s worth it. When you see your ad as a regular Facebook user, you obtain information that you would not otherwise have.
Here’s why you should view your own Facebook ads and how to make the most of the experience:
Why View Your Own Ads?
When you see your advertisements directly in Facebook’s advertisements Manager, you will see them as the advertiser. Spend, reach, clicks, conversions, and other metrics provide essential information. But Ads Manager does not provide a whole picture. To really understand how your ads perform, you need to see them as your target audience does. You need to view them organically in a normal Facebook feed.
Here are some of the key things viewing your own ads can show you:
- Ad Relevance: Does your ad stand out in the feed or blend into the background? Does it appeal specifically to your target audience? Viewing your ads organically allows you to gauge relevance better than Ads Manager alone.
- Ad Fatigue: Are consumers bored of watching the same advertisement over and over again? When you watch your ad in your own feed, you may determine how frequently it appears and whether your creatives need to be refreshed.
- Landing Page Experience: Clicking on your own ad brings you to your landing page. You can test the post-click experience and make sure your page loads fast and converts.
- Negative Comments: Angry react emojis and negative comments are signals that your messaging may be off. Viewing first-hand can surface these issues.
Clearly, viewing your ads as a regular user provides crucial perspective. It allows you to live in your audience’s shoes and experience your marketing as they do. These insights can expose flaws in your strategy and prompt optimization.
How to View Your Own Facebook Ads
Viewing your own ads is easy – just navigate to your Facebook feed and scroll. But there are a few tips I’ve picked up over the years to make the process more effective:
1. Use Incognito Mode
Open an incognito browser window and view Facebook logged out. This shows you ads based on your demographic data, not personalized based on your activity. It prevents bias and shows you what cold traffic sees.
2. View on Mobile
Since the majority of Facebook usage happens on mobile, you want to view your ads on a phone. The feed algorithm prioritizes different creative elements on mobile vs desktop. You may notice issues you wouldn’t otherwise.
3. Scroll the Full Feed
Don’t just look at the first 1-2 ads at the top. Scroll down through several posts to mimic normal browsing behavior. This gives you a sense of frequency and fatigue.
4. Engage With Your Ad
Don’t just scroll by; actually engage with your ad! Click through to your landing page. Watch the full video, if you have one. Hover and view any carousels. Essentially, interact with it just as you want your target users to.
5. Check Multiple Times
One view gives you a snapshot, but ads rotate frequently on Facebook. For a full perspective, check back hourly or daily. You may be surprised at how often Facebook tweaks your ad delivery.
Optimize Based on What You See
Simply viewing your ads gives you a useful gut check, but don’t stop there. Turn what you see into action. Here are some ways to optimize your campaigns based on viewing your ads:
- Refresh creatives that seem tired or irrelevant
- Tweak targeting if your ads don’t align with feed content
- Identify bad landing page experiences and improve
- Respond to negative feedback and adjust messaging
- Increase budgets for well-performing ads
- Pause low-relevance ads, dragging down the relevance score
- Viewing your ads as a regular user is like doing free market research. You get an insider’s peek at exactly how your audience perceives your marketing. Don’t miss out on this invaluable perspective. Just as you meticulously track conversions and metrics, check in daily as a typical Facebook visitor. Turn the insights you gain into optimisation fuel.
The next time you launch campaigns or refresh creatives, resist the urge to sit back and let the ads run. Lean forward, open up Facebook, and scrutinise your ads as your customers do. You may uncover issues and opportunities that could be the difference between campaign failure and phenomenal success.
So do it—view your ads today! And let me know in the comments what key insights you uncover or optimisation tips you have based on the experience.
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